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Clickug is a platform for promoting and selling products and services online from companies, professionals and individuals. To achieve this the users can link the products and services they have listed in the Clickug marketplace with professional or personal websites, social media accounts and blog.

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Spain Catalunya News #178,996 Flag this news story as inappropriate report a bug Increase text size Decrease text size523 clicks
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Contact:Christian Castresana
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January 23, 2015  |   Reading time: 3 minuteshttp://click.ug/9a99kL

Christian Castresana, interviewed by the Catalan newspaper El Punt Avui

Internet with an individual identity

Clickug launches a tool into the market which allows anyone to have a personal website

/Clickug/ BARCELONA - BERTA ROIG

“We’re entering a new phase in the development of the Internet in which the centre has become the user himself, and not platforms like Facebook or Linkedin”, explains Christian Castresana. He is, alongside Valentin Rouet, the founder of Clickug. This is the
premise of the new business model proposed by this emerging technological company, which started functioning in January 2013, but is now completing its introduction into the market, after going through a redefinition of their product.

With this new commercial venture, Clickug aims to further enhance the control we have over the content we share online, and explore all the opportunities offered by the growth of the sharing economy, or collaborative economy, but also with an individual focus, because, as Castresana says, companies like Airbnb and Uber “sell a social model but they’re actually big multinational corporations with traditional marketing and merchandising models”.

The alternative proposed by Clickug transforms Descartes’ famous phrase into something more like “I’m online, therefore I am”. For Castresana, this era of the Internet has people as its main characters, and these have to be active. “This new phase is based on the exchange of information between people, and what we’re offering is an accessible way for people to have their own website easily and affordably”.

These are personal pages which allow the user to share content of all kinds, including the option of publishing information which can generate income -such as an apartment rental or the sale of second-hand goods, for instance-, and which are connected to that person’s accounts on other sites, like Facebook or LinkedIn.

“And, furthermore, it allows them to share this content without losing their personality at any time, thanks to the use of short links, which are automatically generated, with their name or their brand’s name in the case of companies, and which also contribute to the strengthening of their reputation”, asserts the entrepreneur.

Moreover, the users of Clickug have at their disposition statistical reports of visits and comments generated by each of the pieces of information they have shared online, and in the following weeks the company will activate a platform in which all the user’s pages will be interconnected.

The firm has already 2.000 users –almost all professionals- around the world. Their most prominent local clients include television shows such as La Sexta’s Salvados or TV3’s Divendres, which manage all their content and shared links through their page at Clickug.

Clickug’s next step is focused towards individual users, with a new application which has been recently released and which will open access to translation or news distribution services, “especially interesting, for example, for self-employed professionals who can take a lot advantage from the internet”, says Castresana.

But it is also intended to be a useful tool for unemployed professionals, “who can find here a spectacular platform to promote themselves”, he adds. It is for this reason that the partners have given a lot of emphasis to technological development, “to be able to offer a tool which can be used without having previous technical knowledge, anyone can use it”, explains Castresana.

In order to enhance collaborative economy, Clickug will aso offer a secure payment system, which will allow users to carry out exchanges or local deals. “The system will allow to trace offers from users living close to you”, points out the entrepreneur.

Obtaining Funding

Although the firm is completing the commercialization of this new tool, it is also preparing a funding round, its first with business angels and venture capital firms, with which the Clickug partners expect to obtain a minimum of 300,000 euros. In the long run, the entrepreneurs do not discard the possibility of crossing the pond to the USA, “because ours is a business which was born with the desire of being global, although it’s difficult to grow globally from here”, discloses Castresana.

----
Updated last (Saturday, January 24th, 2015 at 2:00 am)
This is an English translation of the original interview in Catalan: http://click.ug/9a996o
 
Released on:
January 23, 2015
Updated on:
February 12, 2015 04:32 am
Location:
Barcelona, Província de Barcelona, Catalunya (Spain)
Source:
Clickug
Website:
Former names:
Clickug.com
Brand:
Clickug
Type:
Interview
Impact:
International
Tags:
Clickug Identity, branded domains, domains your name, branded short links, short links your name, short links your brand, sharing economy, collaborative economy, personal website, local deals, venture capital
Images

© Quim Puig (Diari El Punt Avui) - Christian Castresana, Founder, CEO and Director of Product Development at Clickug

PR Contact
Name:
Christian Castresana
Email:
Phone:
(+34)934523480
Address:
Barcelona Activa; Llacuna, 162; 08018 Barcelona
Commercial Contact
Name:
Christian Castresana
Email:
Phone:
(+34)934523480
Address:
Barcelona Activa; Llacuna, 162; 08018 Barcelona
 

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