< helpAdvertising Value Equivalent
To calculate the AVE we multiply the total number of clicks by $1.56, the average CPC (cost per click) on the Google advertising platform. $1.56 is the average CPC obtained from the analysis of 22 sectors.
Methodology to obtain $1.56Using Google Keyword Tool, generate keyword suggestions for each industry sector; then average suggested CPC across the top 200, 400, or 800 keywords; finally, average the values obtained in the "Top 800" column.
Dr. Augustine Fou “Digital Advertising Benchmarks 2014.” SlideShare.net. Mar 11, 2014. <http://click.ug/9a9aAY>