Sign Up FREEAdd your products for FREELog in

< helpAdvertising Value Equivalent

The Advertising Value Equivalent (AVE) is an indicator used by Clickug to transform the number of clicks on a link into an estimated monetary value. This monetary value equals the advertising investment that a customer would have to make to get the same number of clicks paying ads on Google.

To calculate the AVE we multiply the total number of clicks by $1.56, the average CPC (cost per click) on the Google advertising platform. $1.56 is the average CPC obtained from the analysis of 22 sectors.

Methodology to obtain $1.56

Using Google Keyword Tool, generate keyword suggestions for each industry sector; then average suggested CPC across the top 200, 400, or 800 keywords; finally, average the values obtained in the "Top 800" column.

Dr. Augustine Fou “Digital Advertising Benchmarks 2014.” Mar 11, 2014. <>

USE OF COOKIES: We use our own and third-party cookies to improve our services and show content related to your preferences by analyzing your browsing habits. If you continue to browse, consider accepting its use. You can get more information, or learn how to change the settings in our Privacy Policy