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Editorial Guidelines

Please, review all your news before publication to ensure that content is newsworthy, accurate and in an acceptable format. Your news must contain a clear, timely and newsworthy angle and be free of advertising hype, direct address and spam.


Have us write a press release that is readable, properly formatted, and designed to get media attention:

The fulfillment of the following is required:

You must submit only accurate information.

News and feature images, articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not allowed.

Duplicated news are not allowed. The search engines and other targeted audiences do not want to see the same release more than once.

Avoid getting caught in content filters because of the prominence, high volume or density of words and/or phrases that are frequently found in advertisements, unwanted e-mail (SPAM) or on non-newsworthy websites. Examples of these words and phrases include girls, amazing, FREE, sex, naked, buy, "make money" and "don't miss this opportunity".

Please limit your link count to 1 per 100 words. This policy is in place to protect the value of the links in a news release and the value of links within the Clickug network. At Clickug we believe the value press release publication and distribution provides is in discovery, not links. Clickug complies with Google’s link guidelines and we use the rel="nofollow" tag in our press release. By doing this we want to discourage the use of press releases for link-building. The rel="nofollow" tag is basically a notice sign for search engines saying ‘don’t count this. But just because they don’t provide SEO link value (PageRank) doesn’t mean no follow links are worthless. Your press release will be indexed by Google and it will get a good search engine visibility precisely because of this policy, which will provide you many quality visits. No follow links still provide valuable referral traffic. A no follow link in a well-written press release or blog post, no follow or not, can send a huge amount of traffic to your site, which then can funnel down to leads and conversions! Press releases are more than simple SEO tools. Press releases reach journalists, influencers and consumers. This is all about building awareness. When it comes to building online visibility for your brand, think of press releases not as sources of inbound links but instead as means to drive discovery of key messages by relevant audiences who will provide the sort of organic, authentic interactions that generate qualified traffic.

The use of images containing text is prohibited, including but not limited to:

- Logos
- Slogans
- Products with a background
- Images that are zoomed in on logos or text
- Images that are clearly edited to include text on the product as a loophole to policy
- Images may not contain QR codes.

This policy does not apply to pictures of products that include text on the actual product or photos of products in real situations.

Images in your stories must be relevant and appropriate to the content.

- Images may not portray nonexistent functionality
- Images may not use shock or scare tactics.
- Images may not be overly sexual
- Images may not portray nonexistent functionality
- Images may not use Clickug brand images without permission

Images in your stories must be relevant and appropriate to the content.

You must select the correct type of text when you post.

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, television stations or television networks.

The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story.

If you are not sure if your text is a news release, select the "Article / Blog post" option when you post next time.

Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline. Not everything is news.

There is often a fine line between advertising and announcements of new products or services. Whether copy is a news release or advertising often depends on how it is written.

News releases are distributed via a direct-to-consumer platform but are written in a standard news release format with a news angle -- not to sell to consumers. A good news release informs the media and the general public about a newsworthy topic. If your news release reads like an advertisement, rewrite it.

- We accept news releases that are of interest to editors and that may potentially be used by the news media or readers.
- We don't accept direct sales pitches and stories that are a direct solicitation to the public to purchase a specific product.

Have us write your story:

Clickug requires a clear news source be identified in the headline. The news source is the company or organization that is issuing the release. If your agency, firm or business is distributing on behalf of a client, then the source would be the client's company or organization’s name. It should also be clear how that company or organization relates to the news announcement.

Your news should be free of hype flags and direct address (i.e. “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING, or the use of upper case characters to create emphasis — challenge the credibility of your news announcement.

Clickug requires a case number, court of record, complaint number or other sufficient documentation for all news referencing legal action or criminal matters.

News releases can be about a person or group's opinion on a topical subject, but should not contain only opinion. Opinions not attributed to a source are flags that the content may be an advertisement or opinion column rather than a news release.

Clickug does allow content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company's stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Clickug will delete content intended to harm or exact personal revenge against a person or group. Clickug typically accepts news related to political, public policy and other sensitive matters, provided opinions are appropriately attributed and the release does not contain unsubstantiated allegations or excessive hyperbole.

Your news must contain a valid phone number and e-mail address in the contact information.

In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, Clickug may require written authorization from a company executive before a news release is approved for publication. Independent representatives of network marketing companies, MLM or party plan companies must always obtain the express consent of the company's executive before the publication.

Your news should be between 300 and 700 words. The length of your release directly affects its distribution, and news releases that are overly short or long may have trouble being indexed in the search engines.

Your news should be free of spelling and grammatical errors. Although jargon and acronyms are commonplace in natural language, make sure to include definitions for industry jargon so the average person can understand as well.

Your news cannot contain HTML tags and other formatting such as non-standard characters, tables or forced line breaks. Releases also should not be written partially or entirely in all capital letters. Before submitting your release, please ensure all links in your release are fully functional. If your website is not available or fully functional at the time of editorial review, you will need to remove the links from your release, or wait until the website is in operation.

While we encourage our clients to use any ticker symbols they are authorized to use in their news releases, we will need to receive the proper authorization from the source company for each ticker symbol used. If unable to provide this, we will remove any ticker symbols from the news release.

Clickug does not accept releases that contain links or attachments with extensions that are known to be unsafe.

To ensure the integrity of our service for all, Clickug does not accept content about sexually explicit material or products. News releases should not contain references or links to explicitly sexual material, illegal material or profane language. Please note that all 18-and-older Web sites are considered sexually explicit.

You must not publish news releases that promote, or provide access to, streaming video content from premium broadcast providers or television channels without the direct authorization from the original broadcast owner.

You must not publish news releases that promote or link to payday or short term loan services.

You must not publish news releases from online pharmacies or websites which sell prescription drugs unless both the website and release explicitly state that a doctor’s prescription is required for purchase.

You must not publish news releases that promote make-money online, work from home programs or get-rich-quick schemes.

You must not publish news releases that promote stock picks, newsletters, alerts, recommendations, advice or reviews. Publicly traded companies may still promote their own news.

You must not publish news releases that promote the sale or use of Electronic Cigarettes and certain supplements such as Green Coffee Beans, Raspberry Ketone, HCG, Kratom, Garcinia Cambogia and more.

You must not publish news releases that contain keyword or link over-optimization.

You must not publish news releases that promote products or services regarding unlocking cell phones or tablets without carrier permission.

You must not publish news releases to promote or link to Black Hat SEO tactics and services. These types of services include, but are not limited to, keyword stuffing, link buying and selling, and paid social media followers. Clickug also reserves the right to remove news releases that are determined to have earned unnatural inbound links through participation in paid link schemes. On occasion Clickug will review client releases to ensure they remain compliant with search engine Webmaster Guidelines.


We can remove any content or information you post on Clickug if we believe that it violates this Editorial Guidelines or our Terms.

These guidelines are meant to supplement Clickug’s Terms of Service:

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